The only medium that speaks to patients at the moment of purchase.
Not a banner to scroll past, not a pre-roll to skip. A screen in the pharmacy, seen while choosing a health product.
The only truly measurable pharma retail media.
Category targeting
OTC, dermo-cosmetics, hygiene, supplements, baby, veterinary, diabetics. You buy your universe.
Geographic targeting
By country, region, urban vs. rural area, postcode. Activate where your brand needs to be.
Walkbase attribution
Sensors on screens = real engagement measurement, not estimation. Link view → behaviour → purchase.
Premium environment
No click fraud, no dubious inventory. Pharmacy = trust by design.
Fast activation
Brief Monday, on-air Friday. Creative adjustment in real time based on performance.
Pharmacist co-marketing
Pool with partner groups, multiply your budget through network effect.
Available advertising formats.
| Format | Spot duration | Placement | Audience |
|---|---|---|---|
Window LCD / LED | 10-15 sec | Exterior facade | Passers-by |
Shelf screen | 8-12 sec | Aisle shelves | Shoppers |
OTC counter | 10-15 sec | Waiting area | Queuing patients |
XXL banner | 15-20 sec | Above the aisle | Entire universe |
Three ways to buy.
Targeted CPM
Purchase at cost per thousand targeted impressions (by category + geo zone).
Shelf-takeover
Linear activation for 7 to 30 days with category exclusivity.
Always-on
Continuous presence over 12 months with quarterly creative rotation.
La pharmacie devientmédia mesurable.
Que vous soyez pharmacien ou laboratoire, nos équipes vous accompagnent de l'audit à la mise en exploitation, partout en Europe et aux États-Unis.