A pharmacy network, measured point by point
Every screen is referenced, located and linked to its municipality. The figures below come straight from our reference database.
- 1,257
- in-pharmacy screens
- 840
- points of sale
- 2,836,558
- contacts per month
- 8,126,464
- inhabitants in covered municipalities
Coverage by territory
The real distribution of the network, region by region then province by province.
Wallonie
562 screens · 435 pharmacies
Flandre
518 screens · 295 pharmacies
Bruxelles
133 screens · 81 pharmacies
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
| Product category | Targeted screens | Pharmacies |
|---|---|---|
| Nutrition et compléments | 202 | 116 |
| Bébé et maternité | 154 | 98 |
| Dermo-cosmétique | 135 | 74 |
| Santé familiale et pédiatrie | 111 | 73 |
| Pathologies chroniques | 100 | 68 |
| Senior et maintien à domicile | 99 | 66 |
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
Window, counter, shelf: each placement matches a different moment of the pharmacy visit.
- OTC / COMPTOIR533
- VITRINE382
- INTERIEUR118
- DISPLAY COMPTOIR84
- DISPLAY80
- TABLETTE14
Profile of covered areas
Population of the municipalities where the network operates, by age band.
| Age band | inhabitants | Share |
|---|---|---|
| 0-17 | 1,605,678 | 19.8 % |
| 18-34 | 1,767,665 | 21.8 % |
| 35-54 | 2,114,799 | 26.0 % |
| 55-74 | 1,865,807 | 23.0 % |
| 75+ | 772,515 | 9.5 % |
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0). Some screens are not linked to a published territory and therefore do not appear in this breakdown.