Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
214
in-pharmacy screens
120
points of sale
362,502
contacts per month
34
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Nutrition et compléments
81
39
Dermo-cosmétique
56
27
Pathologies chroniques
9
5
Senior et maintien à domicile
8
4
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
OTC / COMPTOIR83
DISPLAY COMPTOIR51
DISPLAY33
VITRINE32
INTERIEUR8
TABLETTE5
Location type
Urbain110
Périurbain53
Amplitude large24
Rural8
Partner groups
COOP93
IDKLIC TV60
Pharmaseen35
IDKLIC TV VITRINE16
Zorg Apotheken10
Profile of covered areas
1,150,974 inhabitants · 50.5 % female
Age band
inhabitants
Share
0-17
218,060
18.9 %
18-34
247,162
21.5 %
35-54
297,671
25.9 %
55-74
270,586
23.5 %
75+
117,495
10.2 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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