Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
73
in-pharmacy screens
33
points of sale
94,570
contacts per month
15
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Nutrition et compléments
22
12
Pathologies chroniques
20
11
Senior et maintien à domicile
13
8
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
OTC / COMPTOIR29
VITRINE18
DISPLAY COMPTOIR12
TABLETTE3
INTERIEUR3
DISPLAY2
Location type
Périurbain29
Amplitude large14
Urbain6
Rural6
Partner groups
Solidaris35
Groep Mees15
IDKLIC TV14
Pharmaseen7
Leasing1
IDKLIC TV VITRINE1
Profile of covered areas
405,166 inhabitants · 50.1 % female
Age band
inhabitants
Share
0-17
73,591
18.2 %
18-34
76,542
18.9 %
35-54
104,050
25.7 %
55-74
108,318
26.7 %
75+
42,665
10.5 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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