Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
145
in-pharmacy screens
105
points of sale
338,124
contacts per month
39
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Nutrition et compléments
19
13
Pathologies chroniques
5
4
Senior et maintien à domicile
5
4
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
OTC / COMPTOIR73
VITRINE48
INTERIEUR21
DISPLAY COMPTOIR2
Location type
Amplitude large60
Rural31
Périurbain20
Urbain dense19
Urbain15
Partner groups
IDKLIC TV33
EPC Familia24
Pharmaseen20
Pharmacie du Centre20
SANTALIS - PERFORMANCE16
SANTALIS - PERFORMANCE - PORTRAIT14
IDKLIC TV VITRINE7
Group Merbes4
Profile of covered areas
1,083,769 inhabitants · 51.2 % female
Age band
inhabitants
Share
0-17
215,937
19.9 %
18-34
226,321
20.9 %
35-54
281,733
26.0 %
55-74
258,475
23.8 %
75+
101,303
9.3 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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