Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
53
in-pharmacy screens
37
points of sale
111,095
contacts per month
24
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Senior et maintien à domicile
24
16
Pathologies chroniques
20
14
Nutrition et compléments
18
13
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
OTC / COMPTOIR30
VITRINE11
DISPLAY COMPTOIR5
INTERIEUR3
DISPLAY3
TABLETTE1
Location type
Urbain20
Périurbain16
Amplitude large11
Rural5
Partner groups
Pharmaseen23
IDKLIC TV11
COOP10
Zorg Apotheken6
IDKLIC TV VITRINE3
Profile of covered areas
697,712 inhabitants · 50.5 % female
Age band
inhabitants
Share
0-17
120,065
17.2 %
18-34
132,472
19.0 %
35-54
166,176
23.8 %
55-74
187,451
26.9 %
75+
91,548
13.1 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
◤ Démarrer une conversationBE · FR · LU · DE · IE · USA
La pharmacie devientmédia mesurable.
Que vous soyez pharmacien ou laboratoire, nos équipes vous accompagnent de l'audit à la mise en exploitation, partout en Europe et aux États-Unis.