Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
206
in-pharmacy screens
175
points of sale
526,853
contacts per month
51
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Pathologies chroniques
20
15
Nutrition et compléments
16
11
Senior et maintien à domicile
15
12
Santé familiale et pédiatrie
1
1
Bébé et maternité
1
1
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
OTC / COMPTOIR110
VITRINE83
INTERIEUR9
DISPLAY COMPTOIR1
Location type
Amplitude large89
Urbain55
Périurbain32
Rural17
Urbain dense12
Partner groups
PHARMA SANTE61
VPHARMA45
VPHARMA VITRINE41
EPC Familia23
IDKLIC TV12
SANTALIS - PERFORMANCE9
SANTALIS - PERFORMANCE - PORTRAIT8
Pharmaseen4
Profile of covered areas
912,941 inhabitants · 51.0 % female
Age band
inhabitants
Share
0-17
181,891
19.9 %
18-34
193,936
21.2 %
35-54
233,986
25.6 %
55-74
216,799
23.7 %
75+
86,329
9.5 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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