Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
83
in-pharmacy screens
48
points of sale
154,116
contacts per month
27
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Santé familiale et pédiatrie
9
9
Bébé et maternité
9
9
Pathologies chroniques
8
4
Senior et maintien à domicile
6
3
Nutrition et compléments
4
2
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
OTC / COMPTOIR36
DISPLAY20
VITRINE14
INTERIEUR10
TABLETTE2
Location type
Urbain43
Périurbain21
Amplitude large9
Urbain dense4
Rural3
Partner groups
Pharmaseen27
IDKLIC TV27
Leasing20
IDKLIC TV VITRINE7
Servais1
CERP1
Profile of covered areas
597,095 inhabitants · 51.1 % female
Age band
inhabitants
Share
0-17
127,789
21.4 %
18-34
117,033
19.6 %
35-54
155,918
26.1 %
55-74
137,548
23.0 %
75+
58,807
9.8 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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