Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
95
in-pharmacy screens
57
points of sale
228,944
contacts per month
22
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Bébé et maternité
39
24
Senior et maintien à domicile
12
5
Pathologies chroniques
9
7
Nutrition et compléments
6
4
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
OTC / COMPTOIR44
VITRINE26
DISPLAY7
INTERIEUR6
DISPLAY COMPTOIR4
TABLETTE2
Location type
Urbain dense43
Amplitude large21
Urbain15
Périurbain9
Rural1
Partner groups
IDKLIC TV33
Pharmaseen31
IDKLIC TV VITRINE9
Groep Mees9
COOP7
PHARMACTIV BE4
PHARMACTIV BE - Portrait2
Profile of covered areas
1,142,120 inhabitants · 50.3 % female
Age band
inhabitants
Share
0-17
237,835
20.8 %
18-34
255,923
22.4 %
35-54
293,761
25.7 %
55-74
247,848
21.7 %
75+
106,753
9.3 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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