Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
133
in-pharmacy screens
81
points of sale
514,268
contacts per month
18
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Bébé et maternité
105
64
Santé familiale et pédiatrie
100
62
Dermo-cosmétique
79
47
Nutrition et compléments
15
9
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
VITRINE63
OTC / COMPTOIR37
INTERIEUR28
DISPLAY COMPTOIR5
Location type
Urbain dense98
Amplitude large30
Urbain5
Partner groups
Pharmaseen29
SANTALIS - PERFORMANCE - PORTRAIT25
SANTALIS - PERFORMANCE23
IDKLIC TV VITRINE22
IDKLIC TV20
CERP6
SANTALIS - DISPLAY COMPTOIR5
EPC Familia3
Profile of covered areas
1,230,103 inhabitants · 51.0 % female
Age band
inhabitants
Share
0-17
257,549
20.9 %
18-34
330,967
26.9 %
35-54
346,629
28.2 %
55-74
217,633
17.7 %
75+
77,325
6.3 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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