Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
94
in-pharmacy screens
76
points of sale
231,169
contacts per month
26
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Nutrition et compléments
5
5
Pathologies chroniques
2
2
Senior et maintien à domicile
2
2
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
OTC / COMPTOIR40
VITRINE35
INTERIEUR9
DISPLAY COMPTOIR2
Location type
Amplitude large41
Rural30
Périurbain20
Urbain3
Partner groups
EPC Familia52
IDKLIC TV9
SANTALIS - PERFORMANCE8
Pharmaseen7
SANTALIS - PERFORMANCE - PORTRAIT6
IDKLIC TV VITRINE4
PHARMAGROUP - LANDSCAPE3
SANTALIS - DISPLAY COMPTOIR2
Profile of covered areas
427,643 inhabitants · 50.9 % female
Age band
inhabitants
Share
0-17
80,595
18.8 %
18-34
89,983
21.0 %
35-54
110,854
25.9 %
55-74
105,003
24.6 %
75+
41,208
9.6 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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