Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
87
in-pharmacy screens
52
points of sale
207,390
contacts per month
20
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Nutrition et compléments
16
8
Senior et maintien à domicile
14
12
Pathologies chroniques
7
6
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
VITRINE28
OTC / COMPTOIR20
INTERIEUR17
DISPLAY COMPTOIR2
TABLETTE1
Location type
Urbain34
Amplitude large23
Périurbain18
Rural12
Partner groups
Servais18
SANTALIS - PERFORMANCE15
SANTALIS - PERFORMANCE - PORTRAIT14
EPC Familia13
Pharmaseen9
Servais Braine Mont-St-Pont7
PHARMAGROUP - PORTRAIT3
Servais Ohain Messager2
Profile of covered areas
357,478 inhabitants · 51.7 % female
Age band
inhabitants
Share
0-17
67,926
19.0 %
18-34
71,041
19.9 %
35-54
92,043
25.7 %
55-74
87,705
24.5 %
75+
38,763
10.8 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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