Details of the iDklic network in this province: placements, partner groups and population of covered municipalities.
30
in-pharmacy screens
27
points of sale
67,527
contacts per month
14
municipalities covered
Every municipality where the network operates is lit, intensity follows the number of screens.
Targeting potential
Not every pharmacy suits every product. Below, by category, the volume you can activate in municipalities whose demographic profile genuinely matches the target.
Product category
Targeted screens
Pharmacies
Santé familiale et pédiatrie
1
1
A territory counts for a category when the age structure of its municipalities differs clearly from the Belgian average. Demographic estimate, to be checked against actual sales.
Placement types
OTC / COMPTOIR18
VITRINE9
INTERIEUR3
Location type
Amplitude large16
Rural12
Périurbain2
Partner groups
EPC Familia21
SANTALIS - PERFORMANCE3
IDKLIC TV3
PHARMA SANTE2
SANTALIS - PERFORMANCE - PORTRAIT1
Profile of covered areas
121,463 inhabitants · 50.5 % female
Age band
inhabitants
Share
0-17
24,440
20.1 %
18-34
26,285
21.6 %
35-54
31,978
26.3 %
55-74
28,441
23.4 %
75+
10,319
8.5 %
Sources: iDklic network reference · Statbel population as of 1 January 2026 (CC BY 4.0).
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