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PharmacieBelgium · Independent

Pharmacie Anne André

Black Friday in a pharmacy: +47% on targeted shelf products.

Sales on targeted products
+47%
Average basket on cosmetics
+18%
ROI achieved
1 semaine
The challenge

The initial context.

Running a high-impact commercial campaign like Black Friday while complying with pharmaceutical regulations — without displaying prices in the window or overcrowding the counter.

The iDklic solution

What we deployed.

  • Linear screens on the cosmetics and hygiene aisles
  • OTC counter screens during waiting time
  • Digital couponing activated by scan
  • Animated content created by the iDklic studio
« We animated the entire shelf in one week without printing a single poster. The return on promotional brands was spectacular. »
Anne André
Head pharmacist
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iDKLiC · DIGITAL HEALTHCARE EXPERIENCE2 400 OFFICINES · 3.5M PATIENTS / MOIS