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PharmacieBelgium · Independent
Pharmacie Anne André
Black Friday in a pharmacy: +47% on targeted shelf products.
Sales on targeted products
+47%
Average basket on cosmetics
+18%
ROI achieved
1 semaine
The challenge
The initial context.
Running a high-impact commercial campaign like Black Friday while complying with pharmaceutical regulations — without displaying prices in the window or overcrowding the counter.
The iDklic solution
What we deployed.
- Linear screens on the cosmetics and hygiene aisles
- OTC counter screens during waiting time
- Digital couponing activated by scan
- Animated content created by the iDklic studio
« We animated the entire shelf in one week without printing a single poster. The return on promotional brands was spectacular. »
Anne André
Head pharmacist
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